MishpishDriving baby ad banned in Australia: parents fear their babies will drive their car!
February 24th 2007 04:19
Babies beware! You're not allowed to steal the car, pick up a hitchhiker and go surfing! I mean really, what is Hyundai trying to teach today's youth!
An ad for Hyundai's 4wd Santa Fe was pulled off the air after the Advertising Standards Board received 80 complaints. The ad was considered a risk for 'copycat' behaviour and depicted an 'illegal' activity.
Click here to see the ad on You Tube: http://www.youtube.com/watch?v=o1LybpnekIo
If you watch the ad, the baby's wearing a seatbelt. But maybe they mean picking up a hitchhiking toddler? Or is it because they're not in child restraints?
Or maybe the cot at the beginning of the ad wasn't compliant with current safety standards?
Hyundai spokesman Richard Power said the ad was aimed at adults and while it had a PG rating it was aired during the adult time slot of 8.30pm to midnight.
"The ad is aimed at adults and its blatant fantasy is the foil for the literal liberties taken in the driving sequences," Mr Power said.
ASB Mark Jeanes said the ad depicted an illegal driving practice.
"The board acknowledged that the notion of a toddler driving a car was fanciful," he said.
"But under the Advertising for Motor Vehicles Voluntary Code of Practice, fantasy cannot be used when it contradicts, circumvents or undermines the code.
"Many of the complaints were from parents concerned that the ad would encourage copy-cat behaviour in young children and might lead to accidents."
The board also found that the fact the toddlers were wearing seatbelts - instead of approved child restraints - also breached safety recommendations.
It's a sad state of affairs when tv ads have to stop being entertaining because a very small proportion of the population deem it as dangerous. Are Australians losing their sense of humour?
I can think of a whole lot of ads that are a lot more realistic and dangerous. Bundaburg ads --- people might try and be friends with polar bears. There's another ad for a 4wd where a family drives on top of skyscrapers. Maybe kids shouldn't be allowed to watch Superman or they might try and fly or stop a moving train.
McDonald's ads probably pose a higher threat to life with the big rise in obesity! But that's a discussion for another day!
An ad for Hyundai's 4wd Santa Fe was pulled off the air after the Advertising Standards Board received 80 complaints. The ad was considered a risk for 'copycat' behaviour and depicted an 'illegal' activity.
Don't try this at home!
Click here to see the ad on You Tube: http://www.youtube.com/watch?v=o1LybpnekIo
If you watch the ad, the baby's wearing a seatbelt. But maybe they mean picking up a hitchhiking toddler? Or is it because they're not in child restraints?
Or maybe the cot at the beginning of the ad wasn't compliant with current safety standards?
Hyundai spokesman Richard Power said the ad was aimed at adults and while it had a PG rating it was aired during the adult time slot of 8.30pm to midnight.
"The ad is aimed at adults and its blatant fantasy is the foil for the literal liberties taken in the driving sequences," Mr Power said.
ASB Mark Jeanes said the ad depicted an illegal driving practice.
"The board acknowledged that the notion of a toddler driving a car was fanciful," he said.
"But under the Advertising for Motor Vehicles Voluntary Code of Practice, fantasy cannot be used when it contradicts, circumvents or undermines the code.
"Many of the complaints were from parents concerned that the ad would encourage copy-cat behaviour in young children and might lead to accidents."
The board also found that the fact the toddlers were wearing seatbelts - instead of approved child restraints - also breached safety recommendations.
It's a sad state of affairs when tv ads have to stop being entertaining because a very small proportion of the population deem it as dangerous. Are Australians losing their sense of humour?
I can think of a whole lot of ads that are a lot more realistic and dangerous. Bundaburg ads --- people might try and be friends with polar bears. There's another ad for a 4wd where a family drives on top of skyscrapers. Maybe kids shouldn't be allowed to watch Superman or they might try and fly or stop a moving train.
McDonald's ads probably pose a higher threat to life with the big rise in obesity! But that's a discussion for another day!
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Comment by Wendi
"What are you doing?" I asked, lungs still heaving.
"I was gonna go to the store for cookies since you didn't buy none." Said the three year old in reply.
Thank goodness I wasn't a heavy sleeper back then!
Seriously, though, banning t.v. ads like this is ridiculous. Where's the sense of humor? I say let the good times roll... just hide your keys and pocketbook!
W
Comment by katyzzz
Photography Tips
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By the time we caught up he had lights on and was raring to go!
It was a wake up call to us.
I always said he was ready to leave home at 1, tried it at 14, we got him back, when 16 and it was legal, off he went, faster than a speeding bullet. Oh, well, that's life.
Love your little logo. I think it's really cute.
katyzzz
Comment by Mrs M
Mum's Word
I thought that ad was cute. Especially at the end when the boy put his arm around the girl.
Here's a thought to the parents. Instead of pulling the ad which was aired after the littlies should have been in bed, why not tell your kids why this ad is just being silly and why 3 year olds shouldn't drive cars.
Knowledge is power after all.
Love & stuff
Mrs M
Comment by Hope
Gifted Parenting
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Comment by Ahmed
techy.Bytes
Video Gamer Kids
Little Green Foosballs
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Comment by Damo
For the Sake of Argument
My Apologetics
What a shame to lose it from the screens.
Every kid on the planet dreams of driving a car, so what?
The add is just blast and hardly an instruction for babies to rebel.
Comment by DuskDevi
Rucks and Rolls
Rugby World Cup 2007
And oh come on...
It's fantasy.
Like those ads for anti-wrinkle cosmetics that promise we too can look like the 16yo model on the screen...
Having said that...the 3rd son, when he was 8, did do what Wendi's son did...
Goodness me it's PC gone mad though.
It's just an ad...geared towards adults and designed to trigger memories of the freedom and spontaneity of their childhoods.
Okay, so it's just a bloody car ad but...it made us all smile.
Comment by Wendi
Comment by Andrea
V8 Supercar Pitstop
Also, it's just not politically correct for the male to pick up the female ... that is an old-fashioned attitude that puts women's rights back centuries...
... the girl should be driving!
Seriously, though, can anyone really say they are surprised that 'someone' has objected? Some people have nothing better to do with their time than whinge and complain about others.
At least the car munufacturer should be pleased ... they've probably had more exposure to their product as a result of the shallow reactions of a few whingers than they ever would have through the ad alone.
A.
Comment by Ahmed
techy.Bytes
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Little Green Foosballs
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As such a child driving a car to advertise the car is illegal to air on australian TV, even if he wears his seatbelt.
Comment by Wendi
It's a good thing you followed that with "seriously though", 'cause I thought you were serious and was about to turn myself inside out with disbelief! (that would have been a cool trick, eh?)
(*carrying on humor) ... and furthermore, notice that baby was UNSUPERVISED at the time he made his great escape from the crib? And what about those keys... a baby could polk his eyes out with those! They should have been kept out of the reach of children! Baby # 2 makes a run for the door and no one notices she's missing? That's neglect, I say!
Good grief, how far could we stretch this? *LMAO*
Comment by DuskDevi
Rucks and Rolls
Rugby World Cup 2007
Surfing with a wet nappy?
Wendi...Cara (A.H.)...funny!!!
Comment by Wendi
encouraging runaways...
Comment by KylieW
Celebrity Obsession
It's like the Honda ad that had to be pulled off the air. The ad featured the honda and another car on a cliff. And the honda was so good that the other car drove itself off the cliff. Some mental health group complained because it was making light of depression or suicide.
It's a commercial people, not reality.
ggggrrrrrrr......damn, I've gotten all angry again!!!!
Comment by Mishpish
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Mis
Comment by Mishpish
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